News

Egypt Develops New Strategy with UN Organization to Strengthen Tourism Sector

Egypt Develops New Strategy with UN Organization to Strengthen Tourism Sector

People enjoy the beach at the Red Sea resort of Sharm el-Sheikh in the South Sinai governorate. REUTERS/Amr Abdallah Dalsh
People enjoy the beach at the Red Sea resort of Sharm el-Sheikh in the South Sinai governorate. REUTERS/Amr Abdallah Dalsh

Egypt’s Ministry of Tourism signed a cooperation protocol with the United Nations World Tourism Organization (UNWTO) on Tuesday in hopes of strengthening and developing Egypt’s tourism sector.

The protocol, which was announced following a visit to Cairo by the UNWTO’s Secretary-General Taleb Rifai, will see the organization providing long-term technical and political support to Egypt’s tourism sector in addition to crises management expertise, Daily News Egypt quoted Minister of Tourism Hisham Zaazou as saying.

“The organization has approved our request and experts are currently writing their reports on Egyptian tourism,” Zaazou said.

In Tuesday’s meeting, President Abdel Fattah Al-Sisi met with several tourism experts to discuss ways to develop Egypt’s struggling tourism sector. They agreed on an initial strategy that will be based on four elements: Security, historical/cultural tourism, creating of a new ministerial committee and promoting Egypt as a tourist destination worldwide.

The first aspect is meant to ensure Egypt prioritizes providing security at international standards to visiting tourists. In that vein, USD 32mn will be allocated to obtaining modern security systems and protocols according to Zaazou. Also, the London-based global risk and strategic consulting firm Control Risks Company has been hired by the Egyptian government to improve security standards at Egyptian airports.

In terms of historical tourism, Egypt plans to exert further efforts to advertise Egypt’s unique historical heritage with its many monuments and sites.

The third aspect, establishing a new ministerial committee, aims to bring together international experts and representatives from the private sector to help Egypt develop the tourism sector.

The fourth and final element of the new tourism development strategy is to create international promotion campaigns telling the world about Egypt and promoting it as a world-class tourist destination.

Although Egypt – ever since the 2011 uprising that ended President Hosni Mubarak’s 30-year rule – has struggled with a steeply declining number of tourists visiting the country, a recent study conducted by US polling firm Penn Schoen Berland on behalf of the Egyptian Ministry of Tourism revealed that 61 percent of tourists say that Egypt is “a place I want to visit in my lifetime” and 53 percent describe the country as a “must-visit” or the “next big [destination]” to travel to in the near future.

In 2015, Egypt’s tourism revenues dropped 15 percent and the number of incoming tourists declined by 6 percent. The drop in these indicators is largely attributed to a string of security-related incidents, including the “accidental” killing of 12 Mexican tourists and their Egyptian guides in the Western Desert in September 2015, as well as the downing of a Russian passenger plane over Sinai in October of the same year.

Approximately four million Egyptians work in the tourism sector, which accounts for 12.6 percent of the country’s total employment and about 12 percent of the economy.

In Tuesday’s meeting with UNWTO, President Sisi reiterated Egypt’s commitment to reinvigorating the tourism sector and said that tourism remains a key pillar of Egypt’s economy.

Egyptian Cracks Into Top 10 Worldwide Ranking of Tennis Players Under 18
Egypt Court Sentences Toddler to Prison in Another Case of Mistaken Identity

Subscribe to our newsletter


News

More in News

sticlute-de-parfum-2

Import Tariffs on 320 Goods Increased by up to 60 Percent in Egypt

Aswat MasriyaDecember 5, 2016
Note: Egyptian Streets cannot independently verify the veracity of any images in this article.

‘Disgusting Video’ of Ketchup Production Called Misleading by Heinz Egypt

Egyptian StreetsDecember 4, 2016
squashwomen

Egypt’s Women Make Squash History Taking Top Three Spots in World Ranking

Egyptian StreetsDecember 4, 2016
Protesters gather to demonstrate Egypt's decision to declare two Red Sea islands as Saudi Arabian. Khaled Ali, pictured, brought a case to the Administrative Court against the decision. Credit: Belal Darder

Egypt’s Constitutional Court Rules Against Interior Minister Authority to Ban Protests

Aya NaderDecember 3, 2016
pablo-4

Egypt’s Foreign Minister in ‘First Meeting’ Between Arab Official and US Vice President-elect

Egyptian StreetsDecember 1, 2016
A street in Luxor.

UK Court Allows British Woman to Adopt Girl ‘Found in a Box’ in Egypt’s Luxor

Egyptian StreetsNovember 30, 2016
egypt parliament

Egypt’s Parliament Passes Controversial NGO Law

Aswat MasriyaNovember 30, 2016
The arrival hall is empty at the Sharm el-Sheikh Airport in south Sinai, Egypt, Monday. Airbus executives say they are confident in the safety of the A321 that crashed Oct. 31 in Egypt's Sinai Peninsula, killing all 224 people on board. Photo: AP

UN World Tourism Organization Urges UK to Return Flights to Sharm El-Sheikh

Egyptian StreetsNovember 29, 2016
Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.

© 2016 ES Media UG. All Rights Reserved.