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For the most part, Egyptian households rely extensively on external help when it comes to housecleaning and chores. This is sparked by not only a lack of time to do one's own cleaning but a wide discrepancy in education which has left household management as 'responsibility' of women. Moreover, navigating the informal sector for finding and hiring help is a tricky ordeal, often leading to insecurity, inconsistency and overall dissatisfaction. This is where Jinni Services, a cleaning company providing residential and…
