We’ve all been through the following scenario: Your phone service is inexplicably lousy and you dread having to interact with the same ineffective customer service team you’ve become all too familiar with, or you’re eating at a restaurant and the waiters are slow and rude but the manager fails to solve the problem. After the traditional route fails, you’ll probably be inclined to take your frustration online and post all about your experience on social media, hoping you’ll get enough attention to change the situation. While the Internet makes it easier for customers to voice their opinions, it also takes away companies’ control over the process and what information is put on display for all to see. In short, social media has completely changed the way complaints reach companies. Aiming to help consumers and companies alike, Eshteki was launched in mid-2012 as “the Middle East’s complaints network.” “The quality of products and services in Egypt doesn’t satisfy the consumers. You can easily run into pricing problems, untrained customer service representatives or misleading advertisements,” explains Mostafa Othman, co-founder of Eshteki, which is Arabic for “complain.” Othman believes people share their complaints on…
Egyptian Portal ‘Eshteki’ Channels Customer Concerns, Promises Better Service Quality
December 12, 2015
