By: Richel Hodder & Farah Khairat Karim Safadi, a 20-year-old Egyptian student who is currently studying Business Management at McGill University, is fueling his lifelong entrepreneurial spirit through the development of his swimwear brand, Kai Collections. The company’s name, Kai, originates from the Hawaiian word ocean and references Cairo, reflecting on the brand’s roots, drawing inspiration from Egypt’s diverse landscape and nature. When asked how Kai Collections came to life, Karim explains, “All my life, I’ve been into fashion … I’ve always wanted to start my own brand”. Naturally, when the devaluation of the Egyptian pound occurred, he realised there was a higher demand as well as a dependency on local Egyptian products. While there are other competitors in the men’s swimwear field “at the time, there were no other men’s swimwear brands local to Egypt,” says Karim. With his profound love for fashion, family’s involvement in the textile industry, and strong desire to give back to the local economy, Kai Collections was founded. Karim notes his family and their involvement in the textile industry as an inspiration. “My upbringing has taught me a lot about fabrics and textiles, and…
Meet Kai Collections: The Premium Mens Swimwear Brand Defying Stigma
April 18, 2018
