Buzz

The Doodle Factory’s New Collection Beats for Children’s Heart Surgery Cause

mm
The Doodle Factory’s New Collection Beats for Children’s Heart Surgery Cause

Children drawing. Photocredit: The Doodle Factory Egypt

The Doodle Factory, a business initiative where art meets charity, launched a vibrant SS 18 collection ‘’A Ticker’s Beat’’ in order to fund two children’s heart surgeries, on Saturday.

Ten year old Aliaa and twelve year old Mohamed both need open heart surgeries that would cost EGP 40,000 each. In a gesture where passion collides with purpose, the Doodle Factory organized an art session where the children were encouraged to let their imagination go wild. They drew numbers, a tree, an elephant, flowers and their drawings inspired the launch of the Doodle’s Factory newest summer collection.

Photo courtesy of the Doodle Factory

“Do It From The Heart” was the launch name of the event; it was co-hosted by 18.213, a Pop-Up platform which encourages businesses to thrive through storytelling.

The Doodle factory, co-founded by Yasmine Khamis and Farah el-Masry, launched off in 2016. It focuses on the areas of health, education, survival, and aims at empowering children through art: children take part of a workshop where they are free to draw and paint, then, a motif is extracted by the Doodle designers who create patterns which can be printed on practical lifestyle merchandise.

The art work of the children as well as the extracted patterns.

‘’We partnered up with Waslet Kheir, an NGO, to fund both [Aliaa and Mohamed’s] operations,’’ says Dina Mahmoud, Marketing and Communications director, to Egyptian Streets.

Mahmoud explains that the Doodle Factory had wanted a cause dedicated to health to base its collection on. Accordingly, the initiative contacted various NGOs and asked about the cases needing assistance.

The brand has increased its range of products since 2015 and now also sells laptop cases, tote bags, passport holders, towels, notebooks and mug coasters amongst other color-splashed items.

‘’Since it’s summer, we started to expand the product line, we wanted to make towels and cushions for the first time, we try to make the product functional, so something that people really use and which suits the season, at the same time, it would have a story’’ explains Mahmoud.

Photo courtesy of the Doodle Factory

At the exhibition in Diglaa, Maadi where the Doodle Factory has partnered up with 18.213, Aliaa and Mahmoud’s drawing are displayed on the walls, as well as the extracted patterns. There is also a table where guests are trying to be Doodle designers themselves, cutting motifs and gluing them on blank papers. Below, and surrounded with cushions speckled with yellow and blue, curious shoppers peruse products they fancy.

‘’One of our main desires is to portray the children’s problems in a positive way,’’ says co-founder Yasmine Khamis, when asked about bright art style of the products.

‘’Also, the kids themselves like to draw in very vibrant colours.’’

 

 

4,500 Eco-friendly Bags Distributed by Ministry of Environment
Mo Salah Donates EGP 8 Million to Home Village

Subscribe to our newsletter


Buzz

More in Buzz

Egyptian Woman Becomes Country’s First Flight Attendant with Down Syndrome

Egyptian StreetsDecember 5, 2019

20 Years MAAT Festival: Egypt’s First Independent Dance Company Celebrates 20th Anniversary

Egyptian StreetsNovember 30, 2019

Egyptian Young Leader Selected “Person of The Year” by African Youth

Amira SayedNovember 29, 2019

Comedian Ahmed Amin to Star in Netflix’ First Original Egyptian Series ‘Paranormal’

Egyptian StreetsNovember 27, 2019

4 Project Ideas to Help Achieve Educational Equity in Egypt

Egyptian StreetsNovember 27, 2019

Biblioteca Alexandrina Glows in Orange Lights to Combat Violence Against Women and Girls

Egyptian StreetsNovember 26, 2019

Egypt to Plant One Million Trees

Egyptian StreetsNovember 24, 2019

Saqqara Archeological Discovery Yields Possible Lion Cub Mummies

ES BuzzNovember 24, 2019