The Doodle Factory, a business initiative where art meets charity, launched a vibrant SS 18 collection ‘’A Ticker’s Beat’’ in order to fund two children’s heart surgeries, on Saturday. Ten year old Aliaa and twelve year old Mohamed both need open heart surgeries that would cost EGP 40,000 each. In a gesture where passion collides with purpose, the Doodle Factory organized an art session where the children were encouraged to let their imagination go wild. They drew numbers, a tree, an elephant, flowers and their drawings inspired the launch of the Doodle’s Factory newest summer collection. “Do It From The Heart” was the launch name of the event; it was co-hosted by 18.213, a Pop-Up platform which encourages businesses to thrive through storytelling. The Doodle factory, co-founded by Yasmine Khamis and Farah el-Masry, launched off in 2016. It focuses on the areas of health, education, survival, and aims at empowering children through art: children take part of a workshop where they are free to draw and paint, then, a motif is extracted by the Doodle designers who create patterns which can be printed on practical lifestyle merchandise. ‘’We partnered up with…
