“DaadGeem is essentially a passion project and it started when [me and my partners] felt like we needed a creative outlet, so it acted as that outlet for us,” explains 27-year-old animator and storyboard artist Salma Hafez. Run by a group of five young women – Hafez, Alia Wahby, Aya Marzouk, Mennatallah Hamdy and Nada Elsibaey – DaadGeem is an online concept store that offers unique prints and collectables designed by its founders – all of whom work in the creative field in different ways. “[DaadGeem] is an art collective that sells original art prints and novelty items that we design and illustrate,” Hafez tells Egyptian Streets. “So far we’ve done prints, hologram stickers, pins, coasters and bookmarks that all feature our designs,” she adds. Having been swept away in the strict rules and guidelines of professional life, these young women felt as though they needed to re-ignite the creative flame that once burnt strong during their university days. As such, after having been inspired by artists who undertake similar passion projects elsewhere in the world and make their artworks available for purchase as prints through online platforms such as…
DaadGeem: The Egyptian Art Collective Bringing Funky and Unique Designs to Life
March 21, 2021
