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Pour it: An Egyptian Artist’s Blend of Art and Fashion

December 7, 2021
Rahma Adel, Founder of Pour it Photo via Rahma Adel

“What do you want to be when you grow up?” Seven-year-old Rahma Adel lifted her eyes from the paper she was coloring and answered “a house painter because a wall is the biggest paper I can paint on.” From the age of seven, Rahma knew that painting was her favorite hobby. Today, Rahma is a 23-year-old Egyptian artist, entrepreneur, and graduate of the High Cinema Institute. During the 2020 quarantine, Rahma painted 50 paintings in two months using acrylic pouring painting, a type of fluid art. Inspired by the technique she adopted, and as a result of her obsession with colors, Pour it came to life. At first, Pour it started as an online art gallery mainly showcasing acrylic pouring painting. After reading about the significant effect colors can have on people and their moods, she was inspired to turn her art into fashion products, and introduced a new line of handbags. With a bubbly personality, Rahma describes Pour it as her “magic spot”, a collection of all that she loves to do. “My favorite thing about this art is how unique it is. Every painting is a snowflake, no…


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