In recent years, Tortina has grown famous for launching playful variations on the traditional kunafa – a dessert made of pastry soaked in a sugar-based syrup, and sometimes layered with nuts and cream – during the month of Ramadan. From Tres Leches, Lotus, and Mango kunafas; to the punnily named ghar’ana, a kunafa ‘drowning’ in condensed milk; and madloo’a, a Syrian kunafa ‘spoiled’ with condensed milk, sponge cake, and a light layer of cream. This year saw the launch of its latest creative venture, in partnership with smart payment application valU: ‘kunafa met’asata’ (kunafa paid in installments). Presumably inspired by a joke one commentator made ahead of the holy month, this Ramadan’s kunafa pun took social media users by surprise. News of the marketing stunt was shared to the Twitter account of news site Bankawy on 20 March, along with the link to an online registration form through which users could sign up to buy and pay for the kunafa in installments. #بنكاوى | #ڤاليو و Tortina عملوا السنه دي “المتقسطة” كنافة جديدة بالتري ليتشي والفراوله. دوس هنا واطلبها دلوقتي وادفع بڤاليو على 3 شهور بدون فوائد او مصاريف شراء…
