For years, Egyptians with curly and coily hair textures have faced a dilemma: rely on expensive imported brands or struggle with ill-suited products. However, a wave of homegrown Egyptian brands is revolutionizing the market by combining locally adapted formulas, ethical practices, and prices up to 70 percent lower than international competitors like SheaMoisture or DevaCurl. Here’s an in-depth comparison of five standout brands, their best-selling products, and how they stack up against global giants in affordability, ingredient quality, and user satisfaction. 1. The Hair Addict: Science-Backed Customization Founded in 2019 by Doaa Gawish, The Hair Addict focuses on customizable routines for Egypt’s hard water and humidity. Their 250ml Frizz Off Leave-In Cream is for EGP 280 (USD 6). It uses papaya, ma,cadamia and panthenol to combat frizz without weighing down curls. Unlike SheaMoisture’s Coconut Hibiscus Curl Milk at USD 21 for 237ml (EGP 650), The Hair Addict’s formula avoids heavy oils that can cause buildup in Cairo’s water. 2. Curlit: Clean, Gender-Neutral Formulas Curlit caters to all genders with minimalist, chemical-free products. Their 200ml Leave-in Conditioner is sold EGP 250 (USD 5). They are also the only local brand that…
5 Egyptian Curly Hair Brands Offering Affordable, High-Quality Alternatives to Imported Products
April 8, 2025
