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Tiny Monster, Big Craze: How Labubu Took Over Egypt’s Toy and Trend Scene

July 13, 2025

The Labubu craze has taken Egypt’s social media scene by storm, transforming from a niche collectible into a widespread cultural phenomenon. Lububu, quirky, elf-like figures, originally designed by Hong Kong artist Kasing Lung and produced by Chinese toy company Pop Mart, have captivated Egyptian collectors and fashion enthusiasts alike. Due to its distinctive “ugly-cute” aesthetic, limited-edition allure, and global cult following, Labubu has transcended toy status to become a fashion accessory, embraced by trendsetters who flaunt the figure on bags and outfits. The thrill of the blind-box purchase model, where buyers don’t know which figure they’ll get, has fueled a passionate collector culture, with fans sharing discoveries on social media and lining up for rare releases. Labubu also makes use of the scarcity tool; they are often sold out which tends to increase the value of a product and its resale value. In Labubu’s case, reaching hundreds of dollars. Origins of the Craze Labubu’s journey began in 2015 as part of Lung’s “The Monsters” series, drawing inspiration from Nordic folklore. However, it was not until Labubu collaborated with Pop Mart in 2019 that Labubu gained significant traction. The brand’s global…


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