Trader Joe’s, a popular U.S. grocery chain, has started selling Baladi Egyptian Sourdough Pocket Bread, also known simply as Baladi Bread, which is a soft, flavorful flatbread popular among Egyptians. The product has been quickly gaining attention online for its authentic taste and nutritious qualities. In a popular TikTok video, one user noted that the bread looks exactly as the baladi bread back home. “This might actually make me cry,” she said after tasting the bread. “This is so good, it’s home.” Produced in Egypt, these vegan Baladi Pocket Breads can be warmed in just minutes in the oven or seconds in the microwave. Once heated, they puff up with a light, toasty texture and a hint of sourdough flavor, making them perfect for filling with any choice of ingredients. The product is also vegan-friendly, which makes it a popular choice for a wide range of dietary preferences. It can even serve as a replacement for pita bread (also known as Mediterranean bread) or naan bread (a flatbread popular in South Asia) in many dishes. Selling at USD 2.29 (EGP 111) for a pack of five, the bread has…
Trader Joe’s Introduces Egyptian Baladi Bread to American Shoppers
August 22, 2025
