Rove Hotels, a joint venture between Dubai Holding and Emaar Properties that operates over 8,000 keys across the Middle East, has announced its expansion into the Egyptian market with the development of Rove Sheikh Zayed City. This new hotel is a result of a strategic partnership with El Sayyad Group, a diversified investment firm focused on real estate and hospitality. The hotel will be situated along Cairo–Alexandria Desert Road and will offer convenient access to key destinations such as Downtown Cairo, the Grand Egyptian Museum (GEM), the Great Pyramids of Giza, and Alexandria. Rove Hotels is making its move into Egypt as part of a wider regional growth plan, having recently announced new projects in Saudi Arabia and Oman. “Bringing Rove to Cairo is an exciting step forward,” said Paul Bridger, Chief Operating Officer at Rove Hotels. “This expansion is a natural evolution for our brand as we continue to grow our presence across the region, always with the clear vision of providing high-quality, lifestyle-driven accommodations to the new generation of global travelers.” Khaled El Sayyad, CEO of El Sayyad Group, said the partnership aims to meet the evolving…
