Azza Fahmy, the first lady of cultural jewellery, to be hosted at CNN’s Inside the Middle East to tell the story of Egypt’s iconic jewellery scene. Azza Fahmy Jewellery has been changing mindsets and breaking barriers since 1969. The brand offers a modernist fusion of cultures through collections that immortalise heritage; it revamps the cultural heritage of Egypt through exquisite designs. From Arabic calligraphy to extravagant designs, the jewellery is not just something pretty you wear, “it’s something that tells a statement and a story on its own. Reviving heritage, art, research, and time honoured techniques,” says Fahmy. Inspiring from 7000 years of heritage, Designer Azza Fahmy brings together the past and the future in her pieces and collections. Fahmy’s brilliance shows in transforming the Arabic poetic versus into beautiful statement pieces that speak about beauty and love. “Upholding the heritage and culture in designs, yet keeping them modern and relatable is one of the most challenging aspects of the job. That’s why it takes us at least 18 months to finish a collection. There are a lot of checkboxes to tick off. Does it have the brand DNA? Is…
