A new ad for the Israeli clothing brand Hoodies was heavily criticised after its release on Sunday featuring model Bar Refaeli removing her niqab (face veil) and hijab (head covering) under the tagline “Freedom is Basic”. The advertisement starts with the question, “Is Iran here?” with an image of Refaeli in niqab, before she first removes the face veil and then her head covering, letting her hair loose as a song plays in the background with the lyrics, “It’s all about freedom, finally breaking the chains, the cost of my freedom…” The campaign is called ‘Freedom is Basic’, according to a write up by the Jerusalem Post, which will feature other Israeli figures like transgender actress Stav Strashko and Ethiopian-Israeli model Tahounia Rubel. “The campaign is purportedly designed to call out racism and bigotry and support freedom,” the article notes. However, the ad drew many negative comments and criticism on social media, leading model Refaeli and Hoodies to remove the post from their Instagram pages. Though it is still available to watch on the model’s Facebook page. https://twitter.com/eleesabetter/status/1056980393109405697?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1056980393109405697&ref_url=https%3A%2F%2Fuk.news.yahoo.com%2Fisraeli-apparel-ad-starring-bar-refaeli-slammed-ignorant-islamophobic-214723409.html https://twitter.com/ShameChronicles/status/1057204164948832256?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1057204164948832256&ref_url=https%3A%2F%2Fuk.news.yahoo.com%2Fisraeli-apparel-ad-starring-bar-refaeli-slammed-ignorant-islamophobic-214723409.html https://twitter.com/MarwaBalkar/status/1057304309321293825?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1057304309321293825&ref_url=https%3A%2F%2Fwww.middleeasteye.net%2Fnews%2Fhoodie-advertising-Israel-Islamophobic-Iran-racism-elections-Bar-Rafaeli-90365275 Anti-muslim billboards were also seen around Israel in the past…
Israel Slammed for Controversial Ad of a Woman Removing Her Niqab
November 1, 2018
