After realizing how frustrating and time consuming it is to visit nutritionists and coaches in Egypt, two young Egyptians Eman Wed and Kareem Fares digitize the weight loss experience by launching a platform that connects you to a doctor and an online coach to skew clients towards their weight loss and fitness results. ‘Well Fit GO!’ is a psychology based weight management and healthy lifestyle management app. A study published in the New England Journal of Medicine showed that 19 million Egyptians, who account for 35 percent of Egypt’s adult population, are bordering obesity. Despite the conclusion of the study in 2017, the numbers are assumed to have continued to increase because no viable measures have taken place. “Dietary insufficiencies are superseded by other reasons related to living conditions and to the low quality of ingredients making up the diet of most Egyptians,” UK-based English publication The Arab Weekly reports. In the region, there is a shortage in the number of nutritionists who offer quality service. Additionally, people are in the habit of visiting doctors based on other people’s experiences. ‘Well Fit GO!’ aims to help minimize the obesity rate…
Two Egyptians Launch a Weight Loss Coaching Platform to Solve Egypt’s Obesity Problem
July 8, 2019
