As of late, Egypt’s private and public sectors have taken steps against pollution in the hopes of creating a sustainable environment. Last summer, several cities in Egypt, including Dahab, Marsa Alam, and the Red Sea governorate banned plastic in a bid to become more eco-friendly. Startups like Urban Earthlings started emerging, advocating for the use of environmentally-friendly products by producing reusable everyday necessities. In 2018, three Ukrainian expats living in Egypt, Halyna Chepurko, Kateryna Troino, and Irena Geumei, launched EgyEcoLand, a social initiative aimed at raising environmental awareness by providing Egyptians with information on all aspects of green living and how it can be achieved in the country. The platform creates a community of likeminded people, providing each other with support and inspiration to change their daily habits and become more environmentally conscious. Before starting their platform, the trio scouted the local market for eco-friendly products and soon recognized the lack of resources that guide the public towards this lifestyle. “We wanted to create a platform where all the people that want to start their eco-friendly journey could get their motivation, inspiration and tips on how to do it,” Chepurko says. Through Facebook…
