Sarah Abouelkhair is a 24-year-old multi-hyphenate; an architect-entrepreneur-game designer trying to link her passions together while running Egypt’s most popular card game company 2ool AMeme and getting her Master’s in Architecture from Columbia University. 2ool AMeme is one of Egypt’s most popular new card games, using memes as the basis of the game. Over seven months, they’ve gained almost 45,000 Instagram followers and have sold out of every game launch within minutes. Abouelkhair spoke with Egyptian Streets about her seemingly unrelated passions and her thought process throughout her career as a creator. ES: Sarah, you’re a multi-hyphenate, what do you identify yourself as? Architect? Game designer? Abouelkhair: Your question hit a very sensitive place where I’m still trying to identify. But so far, I feel like I identify as a creator, I really enjoy creating things. At the surface, architecture and game design seem like very different things. But at the core, what we do in architecture; we’re trying to curate experiences, and to design places that, for example, can foster social interaction, creating spaces that make people experience life in a different way. What we’re doing in game design is…
Meet One of the Minds Behind Egypt’s Best-Selling Card Game: Sarah Abouelkhair
October 18, 2020
