Walking into an obscure Cairo supermarket, I glanced at the chocolate section and did a double-take. A row of Gersy chocolates innocently sat alongside modern-day counterparts, seemingly camouflaging itself as a regular snack rather than its true identity: an unlocked memory of a childhood song that would end up stuck in my head for a week after. Even though the creators of Gersy had no access to today’s array of targeted online marketing tools and analytics, they managed to ensure that any Egyptian who watched their TV commercial could recite it perfectly more than three decades later – a feat that is quite impressive in the cutthroat advertising industry. Children of the 80s and 90s might remember anxiously waiting for these catchy – and oftentimes strange – TV commercials to end so they could continue watching cartoons like Captain Maged or Bakkar. Today, however, those same children have grown into adults who enjoy watching these commercials for a chance to sing along to their catchy jingles once again. Gersy Dressing up the actors in cat costumes was a bold decision, and the connection between the costumes, lyrics, and the product…
5 Jingles from Old Egyptian Commercials That Will Bring Back Memories
October 1, 2021
