Derived from October, Pinktober is a social month dedicated to breast cancer awareness worldwide. In Egypt, breast cancer is the most common malignancy in women, accounting for 38.8 percent of cancers within this demographic. However, as the online world celebrates survivors and spreads necessary information, Egypt is vacant of pink ribbons. Pink is not seen anywhere adorning the traffic-packed streets of Cairo to notify commuters of the importance of this month, and spread needed awareness. As a result, public awareness of its symptoms and treatment remain unclear to thousands, if not hundreds of thousands of women across Egypt. For many Egyptians, it is uncommon and often unheard of to conduct regular check ups; seldom do Egyptians book doctors appointments or healthcare check-ups unless they are beginning to observe symptoms or feel pain. That said, one of the most popular slogans for breast cancer awareness is “the best protection is early detection”. According to the American Cancer Society, when breast cancer is detected early, and is in its localized stage (when cancer is limited to the place where it started and has not spread anywhere else), the five-year relative survival rate…
