Anyone passionate about nutrition knows that oats are a superfood. But for years, the only oat products that found their way onto the shelves of Egyptian supermarkets were produced by foreign companies. In 2015, then-college student Ahmed Shalaby and three of his friends decided that this was their opportunity: they founded their company, 4A Nutrition, and created the brand Lino Oats, becoming the very first local company to bring oats to the Egyptian market. Ahmed, a resident of Mountain View Hyde Park, is this week’s guest on ‘Empowering Success’, Mountain View’s initiative highlighting entrepreneurs from its community and the stories of their inspiring journeys. It took persistence and faith in their products for Lino Oats to break through, as oats were considered an obscure grain that was only eaten by those aiming to lose weight. Ahmed recounts that in the early days of the company, some people close to him did not even know what oats were. Seven years later, Lino Oats has come a long way since the days when they offered a single product: a simple resealable pack of oats. Today, they offer a variety of products at…
Ancient Grains to Modern Mornings: Lino Oats Brings Oats to Egyptian Breakfast Tables
March 12, 2023
