Within the first few seconds of the film ‘Charlie and the Chocolate Factory’ (2005), audiences sail into the underworld of a grand chocolate factory, where the intricate details of factory work and the behind-the-scenes of making a simple bar of chocolate are displayed. Making chocolate is far deeper than just creating impeccable taste. As the famous opening scene reminds us, it is also about the immense creativity that is needed to create something delicious. Much like that opening scene, the story of Moko Chocolates — an artisanal chocolate brand hand-crafted in Cairo, Egypt — is about more than just serving chocolate. It is also about weaving joy into people’s lives, one bite at a time. “We wanted to make chocolate that appeals to literally everyone to make it part of people’s ordinary life so that they can consume it at any time of their day,” founder Mahmoud Barakat tells Egyptian Streets. “The custom traditions we have in our culture is to serve chocolate in events and weddings, or as a gift for others, but Moko Chocolates is also about the individual’s relationship with their chocolate.” Building the brand The unintended…
