The fashion scene in London is abuzz with excitement as the highly anticipated Nike abayas, a groundbreaking collaboration between modest streetwear brand Saeedah Haque and Nike London, made their debut and promptly sold out. The Saeedah Haque brand, known for its avant-garde ready-to-wear collections, has redefined the traditional abaya into versatile pieces that merge modesty, sport, and urban aesthetics. The visionary behind the label, Saeedah Haque, a self-taught designer, brought her talent to the global stage with her debut runway presentation in partnership with VFiles New York for SS21. Complementing this was a visual campaign that celebrated Muslim women in sports and urban exploration. Her creative endeavors and commitment to reshaping the portrayal of Muslim identity through her designs have earned her recognition in publications such as American Vogue, Vogue Arabia, Grazia, Complex, and Dazed. From Dream to Reality The collaboration with Nike London marks a significant milestone in Haque’s career and is a dream realized for both Haque and the broader community. “If you’ve been following my journey here, you’ll know I pitched my hoodie abaya to them [–Nike–] before launching my own brand,” Haque shared in an Instagram…
