Mission
Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.
Today, most large news media organizations are old, traditionally served, and bloated platforms that fail to engage with readers and to touch on the ‘Stories That Matter’. By engaging with a wide spectrum of the community – from bloggers, activists, academics and more – Egyptian Streets manages to offer a much more unique and diverse perspective on the region, with all content published across its platforms being original content.
To find out about the editorial and writing team, click here.
History
Egyptian Streets was first founded as a blog in July 2012 by Mohamed Khairat. It was later founded into a media company in March 2014 by founder Mohamed Khairat and co-founders Assem Emam and Mostafa Amin.
In 2018, Khairat and Amin were selected among Forbes Europe 30 Under 30 in Media & Marketing for “defining and driving the world of news and content”. In March 2018, Mohamed and Mostafa were also named in the first ever Arab 30 Under 30 list by Forbes Middle East for innovation and transformation of the rules of business.
Partnerships and collaborations
Egyptian Streets has partnered with a variety of causes and organisations, including Egypt’s first exhibition for the corporate travel sector, AIESEC, UNDP and others.
Egyptian Streets has also collaborated with numerous non-governmental organizations and activist groups to promote a variety of social issues, including poverty, women’s issues, racism, environmental issues, animal rights, education and more. These collaborations, which have often included the featuring of these organizations’ causes, are aimed at driving social change through the promotion of grass-roots movements.
Among the groups which Egyptian Streets has supported or collaborated with are Earth Hour, Dignity Without Borders, Heya, the Goethe Institut, the World Food Programme, Animal Care in Egypt, Creative Industry 2014, Sinai Reef and more.
To partner or collaborate with Egyptian Streets, please email [email protected] and insert ‘Partnership’ in the subject title.
Audience
Egyptian Streets’ audience primarily consists of Egyptians who are bilingual (speak English and Arabic), with 41 percent of readers aged between 18 and 34. Egyptian Streets’ readers also consist of both genders, with 51 percent of readers being male and 49 percent female.
While the audience is primarily Egyptian and located in Egypt, there is also a significant portion of readers (30 percent) that are located abroad. These readers mainly consist of Egyptian expatriates and others interested in Middle Eastern affairs in the USA, Saudi Arabia, United Kingdom, United Arab Emirates, Australia and other countries
Click here to follow us on Facebook and here to follow us on Twitter! You can also email us on [email protected].
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