Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.
Today, most large news media organizations are old, traditionally served, and bloated platforms that fail to engage with readers and to touch on the issues which have the deepest impacts. By engaging with a wide spectrum of the community – from bloggers, activists, academics and more – Egyptian Streets manages to offer a much more unique and diverse perspective on the region.
Egyptian Streets was first founded as a blog in July 2012 by Mohamed Khairat. It was later founded into a media company in March 2014 by founder Mohamed Khairat and co-founders Assem Emam and Mostafa Amin.
Partnerships and collaborations
Egyptian Streets has partnered with a variety of causes and organisations, including Egypt’s first exhibition for the corporate travel sector, AIESEC, UNDP and others.
Egyptian Streets has also collaborated with numerous non-governmental organizations and activist groups to promote a variety of social issues, including poverty, women’s issues, racism, environmental issues, animal rights, education and more. These collaborations, which have often included the featuring of these organizations’ causes, are aimed at driving social change through the promotion of grass-roots movements.
Among the groups which Egyptian Streets has supported or collaborated with are Earth Hour, Dignity Without Borders, Heya, the Goethe Institut, the World Food Programme, Animal Care in Egypt, Creative Industry 2014, Sinai Reef and more.
Egyptian Streets’ audience primarily consists of Egyptians who are bilingual (speak English and Arabic), with 41 percent of readers aged between 18 and 34. ES’ readers also consist of both genders, with 51 percent of readers being male and 49 percent female.
While the audience is primarily Egyptian and located in Egypt, there is also a significant portion of readers (30 percent) that are located abroad. These readers mainly consist of Egyptian expatriates and others interested in Middle Eastern affairs in the USA, Saudi Arabia, United Kingdom, United Arab Emirates, Australia and other countries