#carrefour
“Black Friday in Egypt is a big scam,” says Sherif Othman, a 42-year-old novelist and owner of Concorde Decoration Company. Every year, as the month of November approaches, billboards with Black Friday announcements adorn Salah Salem street and 6 October bridge, and YouTube advertisements of unmissable discounts play before every other video. Yet, as the marketing for Black Friday discounts increases, fewer people are tempted to take advantage of them. Othman, who describes himself as a shopaholic, often shops online…
