#children toys
“We felt that children were an untapped audience un-exposed to the need to lead a sustainable lifestyle,” say Alia Tobala and Farida El Araby, co-founders of Nebny. As two young Egyptian women with a perpetual interest in leading and promoting a sustainable lifestyle, Alia and Farida, who describe themselves as “two peas in a pod”, realized the need to introduce the concept of sustainability among children in Egypt. After being partners in multiple extracurricular activities at university, they began exploring…
