#egypt ads
Driving through a sea of billboards day after day has just become a staple part of daily life in Cairo. Giant billboards, endless celebrity-driven television advertisements and hours on end of social media pop ups have slowly taken over our lives in both direct and indirect manners. This bombardment of advertising brings in to question a number of things: has advertising in Egypt gotten to be too much? Do these advertisements work? Do advertisers, clients and consumers even see eye…
