#marketing lessons
If you’re a 20-something who witnessed the mind blowing Pokémon cartoon series, game or cards game in the nineties and early 2000s, then surely you’ve heard about the viral Pokémon Go game. The game has taken the world by storm and forced people to hit the streets searching for Pokémon. From a marketing perspective, it is every marketer's dream for their product or service to go viral and that’s what has happened with this game. But this wasn’t an overnight success,…