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Since March 2022, Egyptians have been witnessing the impact of the Russia-Ukraine war and the post-covid economy recovery immensely. With rising prices, unavailability of products, and lack of imported goods, many began to seek alternatives to products they were once used to. In March 2022, the Central Bank of Egypt (CBE) devalued the Egyptian pound by 14 percent in response to the global economic downfalls caused by the war. Later in October of the same year, the Egyptian pound slid…