men’s skincare
Skin serums, pigment creams, and hair balms are all products that most Egyptians assume are feminine. In fact, the traditional attitude towards skincare and other cosmetic products is that they are exclusively for women. However, that attitude is rapidly changing — and local Egyptian brands, such as Meraki, are reflecting this. Meraki is a local business for natural skincare, hair, and wellbeing products founded by Mona Awwad in 2019. Awwad is a chemist who began her business by making products…
