#non-alcoholic beer
"Be a man." That is the primary slogan of Birell, a beer company which came to the Egyptian markets in 1986 providing non-alcoholic beer, which has been running "man up" advertisement campaigns since as early as 2009. What does 'manning up' entail? In one advertisement, the customer is told to forget about "what colour is the dress" and focus on the woman who is wearing it. In a country where 99 percent of women have experienced some form of sexual…
