#pinktober
Derived from October, Pinktober is a social month dedicated to breast cancer awareness worldwide. In Egypt, breast cancer is the most common malignancy in women, accounting for 38.8 percent of cancers within this demographic. However, as the online world celebrates survivors and spreads necessary information, Egypt is vacant of pink ribbons. Pink is not seen anywhere adorning the traffic-packed streets of Cairo to notify commuters of the importance of this month, and spread needed awareness. As a result, public awareness…