#ridehailing
“Roxy yasta?” “Tahrir yasta?” “Yasta” or “Osta” is the title given to drivers in Egypt. For as long as I can remember, Egyptians have endlessly complained about taxi drivers: from declining requests to drive to certain neighborhoods, to refusing to switch on the AC in the summer, or demanding unreasonably high fares. Opting for a cab in Cairo is usually an unpleasant experience. In 2014, international ride-hailing applications were introduced to the Egyptian market. At first, they were celebrated as…
