#sprite
Sated and drained, many Egyptians are hardly fit to do much more than lounge in front of the television after a long day of fasting in Ramadan — a fact only exacerbated by the ever-growing number of mosalsalat (TV series) saved all year to air in Ramadan. That is where advertisers swoop in. Knowing that viewers’ eyes will be glued to their screens, they pull out all the stops, creating sometimes the most emotive, other times the funniest advertisement they…
