#tourism campaign
By Abdel ElKader Ramadan, Aswat Masriya Twenty days have passed since the launching of the #ThisisEgypt hashtag to promote tourism on social media platforms; but interaction remains low on Facebook and Twitter, while Instagram and YouTube had a better chance at garnering attention. Minister of Tourism Hisham Za’zou’ launched the campaign in an effort to dispel what he views as a negative impression of tourism in Egypt. Egypt has been striving to overcome the negative effects of the recent crash…