#urban core
In one of its star-studded advertising campaigns, real estate development company Zed showcases its two flagship compounds, each located on the opposite side of the Cairo metropolis. While half of the celebrities in the ad tout the New Cairo compound and its amenities, the other half list the benefits of residing in the one in Sheikh Zayed. There is, however, one thing both sides agree on: they have all they need where they are. Their response to even the suggestion…
