From galleries to exhibition spaces, Cairo is full of diverse venues dedicated to showcasing not only the beauty of art, but furthermore the beauty of storytelling which exposes the journeys leading the various elements to fall into place, giving birth to art. Not so distant from visual art is the art of branding and the journeys they take until they come to life. However, the art of weaving ideas has for long been reduced to billboards and advertising spaces, denying many brands the space and time to narrate their stories. To do the many brilliant brands across Cairo justice, Sahar al-Arishy founded the pop-up venue 18.213 to narrate the many untold stories which gave birth to some of Cairo’s most iconic and unique brands. “We all have a story to tell that gives our life meaning and purpose and 18.213 was inspired by my story of creating moments of happiness for the people that I love,” says Arishy. “Great stories matter and the reason is simple; they make us feel that anything is possible if it is done from the heart.” With 20 years of professional experience in the creative industry and…
18.213: An Egyptian Launchpad Worthy of Your Brand’s Creativity and Ingenuity
December 16, 2015
