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‘Let’s Explore Egypt’ Campaign Seeks to Revitalize Internal Tourism

July 9, 2016

By Rahma Diaa  Despite her young age, Nada’s passion for travel and discovery was enough drive for her to launch the “Let’s Explore Egypt” initiative, through which she aims to refresh Egypt’s crippled tourism industry. In only two years, Nada Zein al-Din, 25, organized 60 trips that traversed Egypt from east to west. “Since I was a kid, I loved traveling and saw a lot of places inside Egypt that are worth seeing and I wanted others to see them,” the young Egyptian girl, who is specialized in information systems and geographical studies, told Aswat Masriya. For these reasons, Nada launched “Let’s Explore Egypt” in April 2014 through Facebook, where the initiative now has around 4,000 followers. The initiative comes at a time when the tourism sector, the main source of income in Egypt, has been hard-hit in the aftermath of political turmoil over the past five years. Since it started, the “Let’s Explore Egypt” team visited Nubia in the south, the Siwa Oasis in western Egypt, Ras Shitan and Nuweiba, both in the east of Egypt, Sannur Valley Cave in Beni Sueif; Alexandria, Halayeb and Shalateen and other places across the country. Nada said the initiative’s trips…


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