Arts & Culture

‘Route Cairo Paris’ Brings Egyptian Brands to Paris Fashion Week

‘Route Cairo Paris’ Brings Egyptian Brands to Paris Fashion Week

The Egyptian Cultural Center in Paris

As part of an ongoing effort to put Egypt on the global trading and commerce map, Maison Pyramide partnered up with Pop Up Shop and the Egyptian Embassy in Paris to support Egyptian fashion and lifestyle brands’ global expansion.

The “Route Cairo Paris” exhibition is the first of its kind and will be showcasing 13 different local brands ranging between brands designing apparel, jewelry, accessories and home accessories. The exhibition, which is also supported by the Egyptian Embassy’s Commercial Office and Cultural Center, will take place between the 2nd and 5th of March 2017 at the Egyptian Cultural Center in Paris, located on 111 Boulevard Saint Michel.

The exhibition is happening on the sideline of Paris Fashion Week, which draws the most important industry professionals and media to the French capital. “The main goal of this endeavor is to raise awareness and increase the visibility of Egyptian brands,” said Maria S. Muñoz, Managing Partner at Maison Pyramide. “There’s so much talent in Egypt that is just waiting for its moment to see the light and now is the moment.”

“The Pop-up Shop is essentially a marriage-like union between business and the arts. With backgrounds in export, retail, development and two renowned artists, the partners vowed to work closely with designers and artisans to grow with them in Egypt and Abroad. The local designer startup scene is ready for the global stage and we’re eager and honored to be part of their journeys.”, said Laila Helaly, Partner at Pop up Shop.

The designers and brands participating include ‘By Jazzy’, ‘Rafik Azki Designs’, ‘Avalanche’, and Mix & Match; all of which are apparel. Jewelry and accessories are meanwhile represented by ‘Djewelled’, ‘Sandbox’, ‘Maha Al Sagheer’, ‘Monalissa’, and ‘Tollie Design’. Visitors can also expect to see home accessories by ‘Malaika Linens’, ‘TICA’S EHEM’, and ‘Candle Connection’.

Not only will the exhibition be targeting professionals and buyers, but it will also be open to the public, which would push for an even wider reach of the brands and designers to be known among an international audience.

While the exhibition has already begun, with two meet and greets held on 2 and 3 March, the exhibition will also be open on 4 of March to buyers and the media by invitation-only. On 5 March, the exhibition will open to the public.

Want to find out more? Contact Maria S. Muñoz at [email protected]

Exploring the Nile River Through the Powerful Photographs of Karina Al Piaro
Attempts to Retrieve Artifacts from Abroad Not in Egypt Favor: Former Antiquities Minister

Subscribe to our newsletter


Arts & Culture

More in Arts & Culture

‘Egypt Uncovered’: New Exhibition at Sir John Soane’s Museum in London

Egyptian StreetsJuly 27, 2017

An App for the Timeless Culture of Nubia

BECAUSEJuly 20, 2017

Egyptian Artists Continue to Produce Thrilling Art Despite Increased Censorship

Engy AdhamJuly 11, 2017

Egypt Approves EGP 40 Million Restoration of Synagogue in Alexandria

Egyptian StreetsJuly 8, 2017

Sinai’s Dayra Camp: Waves of Art and Music for Planet Earth

BECAUSEJuly 6, 2017

‘Modernist Women of Egypt’: A Celebration of Nationalism, Womanhood, Activism and Beyond

Egyptian StreetsJuly 4, 2017

Gaming World Depicts the Life of Syrian Refugees

Engy AdhamJuly 3, 2017

Cairokee & Tania Saleh: Arab Voices Collide at Shubbak Festival in London

Engy AdhamJune 29, 2017
Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.

© 2017 Egyptian Streets. All Rights Reserved.