[…] Egypt now has the highest obesity rate in Africa; its soft drink market grew 27 percent from 2015 to 2019 and keeps climbing since. Coca-Cola’s own pricing strategy leans on affordability, pricing sugar drinks to local income, a pattern researchers have found across dozens of low- and middle-income markets. In 2022 it sponsored Egypt’s COP27; researchers noted it was already sponsoring the country’s obesity crisis before it sponsored a summit meant to address global harm. […]
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[…] Egypt now has the highest obesity rate in Africa; its soft drink market grew 27 percent from 2015 to 2019 and keeps climbing since. Coca-Cola’s own pricing strategy leans on affordability, pricing sugar drinks to local income, a pattern researchers have found across dozens of low- and middle-income markets. In 2022 it sponsored Egypt’s COP27; researchers noted it was already sponsoring the country’s obesity crisis before it sponsored a summit meant to address global harm. […]