This is the story of three partners from three different career backgrounds who packed their bags and left the big city behind to make Sinai’s beautiful shores their home. But that’s not the end of their story. Mohamed Serag, an engineer by training; his wife Randa Said, who hails from a media background; and Ahmed Abo El Seoud, a marketer, began visiting Sinai over a decade ago. Beyond their love for Sinai, they wanted to invest in another dream. After settling in, they turned their new residence into Dayra Camp, a space bursting with art and music that carries a message: care for the Earth. “From the first time we put our feet on this holy land, we had a dream of leaving Cairo and living in this heaven on earth one day,” Serag recalled. Two years ago, the partners decided to open a green space on the beach, a camp like no other, with the three main pillars of the project being art, music and the environment. The owners quit their jobs and started searching for land where they could build their dream space. A piece of land, which…
