Buzz

Beyoncé Wears Egyptian Luxury Brand Okhtein

Beyoncé Wears Egyptian Luxury Brand Okhtein

Okhtein sisters Aya and Mounaz Abdelraouf. Photo credit: Okhtein homepage.

Egyptian fans of American pop icon Beyoncé went overboard yesterday after her Instagram account posted photos of her wearing a bag designed by the Egyptian luxury brand Okhtein.

­The news became known to Egyptians at large after the brand’s co-founder Mounaz Abdel Raouf published a post on her personal Facebook page, praising JuJu for choosing to wear the brand.

“Thank you lord, we are super thankful. Hard work, sweat and tears always pays off. Queen B wearing Okhtein!,” the post read.

In a chat interview with Egyptian tabloid CairoScene, Abdel Raouf said that the pop icon had seen and bought the bag in Los Angeles, where, at the high-end Curve Boutique, it had been on display following the win by Okhtein of the Vogue Arabia Award in April.

Beyoncé wearing Egyptian brand Okhtein.

Although Okhtein had reached out to Beyoncé’s stylist last year, the team was “genuinely surprised when she posed with our bag”.

Okhtein, Arabic for ‘sisters,’ was launched by siblings Aya and Mounaz Abdel Raouf in 2013.

Sensing a gap on the Egyptian market for luxury accessories, the sisters’ vision was “to bring true luxury back to their home country as well as drawing international attention to the inherent refinement of Egyptian artisanship,” the brand’s homepage reads.

Beyoncé wearing Egyptian brand Okhtein.

Seeking to promote Egyptian artistry, the designers argue that each item produced by Okhtein “has a unique provenance with deep cultural associations” and is produced through a “hyperlocal manufacturing process”.

Collaborating with Egyptian NGOs to promote and strengthen local female workers, the brand claims to be “truly committed to supporting the cultural value of Egyptian craftsmanship” and to give “back to those in need while promoting innovative, cutting-edge design on an international scale.”

Swiss Tourists Save Abused Donkey, Prepare to Fly It from Egypt to Switzerland
'Assassin's Creed: Origins' Introduces New Combat-Free Game Mode That Lets Players Tour Ancient Egypt

Subscribe to our newsletter


Buzz

More in Buzz

Cairo Runners Wants You to Run to Save Egypt’s Water

Zeina SaafanFebruary 20, 2019

In Pictures: Rami Malek as Freddie Mercury in Bohemian Rhaphsody

Egyptian StreetsFebruary 16, 2019

Does Chickin Worx Have the Crunchiest Fried Chicken in Egypt?

Nour EltiganiFebruary 13, 2019

Rami Malek Takes Home BAFTA Award For Best Actor

Nour EltiganiFebruary 11, 2019

West Ham Launches Investigation after Fans Hurl Racist Slurs at Mo Salah

Nour EltiganiFebruary 7, 2019

Azza Fahmy Opens First US Store, Continues Preservation of Egyptian Heritage

Richel HodderFebruary 6, 2019

“The Human Network”: DHL Express & Mo Salah’s Message to the World

Egyptian StreetsFebruary 6, 2019

6 Egyptians Dominate the Top 10 World Ranked Squash Players

Egyptian StreetsFebruary 2, 2019
Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.

© 2017 Egyptian Streets. All Rights Reserved.