Buzz

Beyoncé Wears Egyptian Luxury Brand Okhtein

Beyoncé Wears Egyptian Luxury Brand Okhtein

Okhtein sisters Aya and Mounaz Abdelraouf. Photo credit: Okhtein homepage.

Egyptian fans of American pop icon Beyoncé went overboard yesterday after her Instagram account posted photos of her wearing a bag designed by the Egyptian luxury brand Okhtein.

­The news became known to Egyptians at large after the brand’s co-founder Mounaz Abdel Raouf published a post on her personal Facebook page, praising JuJu for choosing to wear the brand.

“Thank you lord, we are super thankful. Hard work, sweat and tears always pays off. Queen B wearing Okhtein!,” the post read.

In a chat interview with Egyptian tabloid CairoScene, Abdel Raouf said that the pop icon had seen and bought the bag in Los Angeles, where, at the high-end Curve Boutique, it had been on display following the win by Okhtein of the Vogue Arabia Award in April.

Beyoncé wearing Egyptian brand Okhtein.

Although Okhtein had reached out to Beyoncé’s stylist last year, the team was “genuinely surprised when she posed with our bag”.

Okhtein, Arabic for ‘sisters,’ was launched by siblings Aya and Mounaz Abdel Raouf in 2013.

Sensing a gap on the Egyptian market for luxury accessories, the sisters’ vision was “to bring true luxury back to their home country as well as drawing international attention to the inherent refinement of Egyptian artisanship,” the brand’s homepage reads.

Beyoncé wearing Egyptian brand Okhtein.

Seeking to promote Egyptian artistry, the designers argue that each item produced by Okhtein “has a unique provenance with deep cultural associations” and is produced through a “hyperlocal manufacturing process”.

Collaborating with Egyptian NGOs to promote and strengthen local female workers, the brand claims to be “truly committed to supporting the cultural value of Egyptian craftsmanship” and to give “back to those in need while promoting innovative, cutting-edge design on an international scale.”

Swiss Tourists Save Abused Donkey, Prepare to Fly It from Egypt to Switzerland
'Assassin's Creed: Origins' Introduces New Combat-Free Game Mode That Lets Players Tour Ancient Egypt

Subscribe to our newsletter


Buzz

More in Buzz

How Egypt’s Upcoming National Dialogue Matters For Future Politics

Shereif Barakat4 July 2022

1987 to 2022, Cairo Metro Fares Between Then and Now

Marina Makary3 July 2022

In Photos: How Vintage Postage Stamps Reveal Modern Egyptian History

Shereif Barakat2 July 2022

How the Crocodile Became An Enduring Egyptian Symbol

Eleonora Christo Vostanis1 July 2022

How Beyoncé’s Egyptian Tour Photographer Found Courage in the Shadow of Cancer

Mirna Abdulaal30 June 2022

8 Egyptian Actors that Made it in Hollywood and on the Global Stage

Eleonora Christo Vostanis30 June 2022

Egypt Triumphs to Historic Table Tennis Gold

Shereif Barakat28 June 2022

“Obelisks in Exile”: The Ethics of Obelisks Abroad

Mona Abdou27 June 2022