Navigating Egypt’s public spaces can be a difficult task for anyone living in a place like Cairo. Its debilitating traffic, poorly-paved streets, lack of pavements, and all kinds of barriers one needs to conquer, are enough to make one think twice before stepping out into city life. For someone with a disability, these challenges obviously become exceedingly more difficult. In a new campaign aimed to raise awareness about the needs of the disabled, the Helm Foundation, in association with Drosos and Bassita, aims to highlight disability issues as well as to generate donations from the public in support of the cause. The campaign features a video starring famed Egyptian actors Menna Shalaby and Ahmed Malek where the daily struggles of persons with disabilities in Egypt are portrayed. Also, for every share, comment and like the video receives, a donation goes to Helm which will directly fund a project to make the areas surrounding the premises of Cairo University more accessible. Helm aims to install ramps and tactile blocks on sidewalks, renovate the Faysal and Cairo University metro stations as well as building a new bus station at Cairo University that everyone can use….
New Campaign Seeks to Make Egypt’s Streets More Accessible for the Disabled
November 3, 2017
