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OLX Launches Buy Used Items Campaign as Social Stigma Decreases

July 5, 2018

As of June 2018, OLX launched a Buy Used Items campaign to cope with the continual price hike up in Egypt, in electricity, water, transportation tickets among other services. OLX is an online marketplace, founded in 2006, where the locals can buy, sell, or exchange their goods and a wide range of products including computers, cell phones, furniture, sporting goods, services, cars, and real estate. OLX operates in 45 countries, and is the largest online classified ads company in Pakistan, Brazil, India, Bulgaria, Poland, Portugal and Ukraine. OLX is promoting second-hand furniture and home appliances as the more economical option; where one can save up to about 39% of the total original price of an item. According to Amwal AlGhad, OLX prioritises the development of its furniture and home appliances sections to facilitate the display and purchase of affordable products. The online platform seeks to encourage its Buy Used Items campaign with a price comparison between new products versus used ones sold on OLX. Home appliances Item Price of new product (in EGP) Price on OLX (in EGP) Television 3,850 2,900 Refrigerator 8,535 7,000 Microwave 3,000 2,000 Cooker 4,000 2,600…


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