Renowned jewellery design house, Azza Fahmy, continues to create and share eloquent jewellery inspired by Egyptian heritage with an ambitious expansion strategy for 2019. Azza Fahmy Jewellery recently announced the opening of their first American storefront at the Waldorf Astoria in Los Angeles. This location is one of 15 others across the Middle East and the United Kingdom, and adds to Azza Fahmy’s international presence. The design house has made its debut in America with an exclusive range of jewellery including both limited edition collections and bespoke pieces. Egyptian Streets spoke with managing director Fatma Ghaly to learn more about their future plans and transition to an American market as well as their designs’ reflection on Egypt’s history. Your brand approaches its designs with precision and a genuine reflection on Egypt’s past, how does this translate to an international audience? Has there been any struggles opening stores abroad? No. Azza Fahmy curates their collections based on geographic locations and differences in terms of demographics, purchasing patterns and style of jewellery, including the stone options. We have a strong understanding of the dynamics of different markets due to the extensive market…
Azza Fahmy Opens First US Store, Continues Preservation of Egyptian Heritage
February 6, 2019
