A new eco-friendly challenge stormed the internet encouraging people from around the world to clean up the environment, but its impact goes far beyond social media. Initially, the challenge was launched by UCO Gear, an outdoors activity company in 2015 encouraging people to take part of the campaign to win a prize. However, Facebook user Byron Román, whose call to action post went viral, revived the hashtag driving tens of thousands of people to actually start cleaning up different public places, from beaches to parks and sidewalks while sharing the before and after pictures on social media under the #trashtag. The hashtag picked up across the world including Nepal, India, Russia, and Chile to name a few. In Spanish, the challenge is translated to #BasuraChallenge and other variations include #trashchallenge and #trashtagchallenge where at least 28,000 posts on Instagram are published under these tags combined. View this post on Instagram Here we are.. Very small contribution to our environment or nature. We tried to collect some of plastic which was thrown by local people at Laldhori,Junagadh. Which is one of the most beautiful areas of Girnar. As it’s our humble…
Online Eco-Friendly Movement Encourages People to Clean Up the Environment
March 12, 2019
