At a time when the forces of globalization are rapidly threatening to sweep away traditional craftmanship and cultural heritage, how does one adopt a sustainable business model that can both protect local artisans and adapt to the realities of an international market economy? The founders of Byhand African Artisans (BYHAA) describe themselves as an Egyptian-based production company that precisely grapples with such ethical questions; they have actively taken on the challenge of reconciling the wealth and diversity of traditional African craftmanship with the constantly evolving needs and tastes of international consumers. The company’s name is meant to reflect both its focus on Africa and its artisanal nature: “We make handmade interior with African artisans,” designer Ellen, who founded and runs the company together with her husband Henrik, explains to Egyptian Streets. BYHAA works with artisans from across North and East Africa and with a whole variety of different materials such as limestone, kilim, alabaster, salt, brass, textile and wood. Their range of products includes bathroom accessories, bedding, candlesticks, furniture, lighting, rugs, tableware and pillows. Company Vision: Sustainability and Collaboration Having accumulated years of experience working in NGO-related projects, the creative…
Byhand African Artisans (BYHAA): A Dialogue Between Cultural Heritage and Innovative Designs
June 20, 2019
