Leading American provider of dating-related apps Match Group has managed to expand into the MENA market by acquiring Egyptian match-making app Harmonica, according to a press statement released on 7 August 2019. Detecting profitability in predominantly Muslim countries across the MENA region and Asia, the giant company is on a mission to grow globally, by acquiring local reinventions of its most popular app, Tinder. “As we think about international growth and expansion, there are huge populations of young singles – mostly across Asia and the Middle East – that will be looking for their life partners in the near future, and that are not properly served by Western products,” said Mandy Ginsberg, CEO of Match Group. Harmonica is carefully designed to help Muslim users find suitable life partners, ‘using a scientific, safe, and culturally accepted approach,’ according to its website. Based in Cairo, the startup was founded back in 2017 by four Egyptian entrepreneurs Sameh Saleh, Tamer Saleh, Aly Khaled, and Shaymaa Ali, who saw a gap in the market for apps that would serve their own community and therefore sought to create an app that could facilitate meaningful and…
American Dating App Provider Expands Into MENA, Acquires Egypt-Based Harmonica App
August 8, 2019
