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Platonic Productions Brings Immersive Film Experiences to Cairo Audiences

December 4, 2020
‘Honeyland’ film screening immersive event, taking place at Set el Bostan Honey Farm in Egypt. Photo by Abdelaziz Ibrahim.

Imagine the sound of bees buzzing in the distance as one watches a documentary on beekeeping, or being surrounded by people donning apocalyptic gas masks whilst a movie about the apocalypse is being screened – these immersive film screening experiences have actually been brought to life by Platonic Productions.  Platonic Productions is a new events and production company founded by dynamic sibling duo Reem and Ramy Allam in October 2020. With the aim of blurring the lines between cinema and reality, the Allams decided to create a first-of-its-kind immersive cinema experience for the Egyptian public. Much like immersive theatre, immersive cinema consists of physically placing audiences in the atmosphere of the film being screened, usually done by having the screening set in a location related to the topic of the film and experiencing events inspired by the film as well.  “When Covid-19 pandemic hit the world, a debate started in the arts sector on whether the future of events would be online, and how it could become the new normal even after the pandemic ends,” explains 27-year-old founder and producer of Platonic Productions Reem Allam, “However, me and my brother, filmmaker Ramy Allam,…


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