Laffa: A ‘Modern Middle Feast’ in Egypt’s North Coast

Laffa: A ‘Modern Middle Feast’ in Egypt’s North Coast

Photo credit: Dina Hosny

“We wanted to develop a fun version of shawarma,” Dina Hosny explains.

Hosny, a private chef who worked as a consultant for several developments and projects, is the concept developer at El Shishiny for Projects and Development, a company that recently launched contemporary shawarma food truck Laffa.

Photo credit: Dina Hosny

Laffa was launched this summer in cooperation with Jekeen Egypt, which imports fully-equipped food trucks tailored to its clients’ needs. The eye-catching green and yellow truck has been garnering more and more attention at its current location in Bianchi Resort in the North Coast.

“We wanted to create a concept that is untapped in the market,” Hosny explains. She adds: “Shawarma is a popular food and it’s familiar to most people, but no one has changed it so far; we wanted to offer it with a twist.”

Laffa’s contemporary shawarma can be served in a bowl or a wrap made with Saj bread or the truck’s famous freshly-made Taboon bread, which is a thicker, cone-shaped version of traditional Saj bread.

Photo credit: Dina Hosny

The wraps and bowls all include a mouthwatering variety of add-ons that highlight the ‘twist’ added to this traditional Middle Eastern dish, including carrot hummus, green tahini, arugula, fries, and pickles.

Some of the truck’s most popular dishes include the Harissa Honey Chicken Poppers (EGP 75) made with the truck’s signature house harissa, the Beef Hummus Bowl (EGP 120) with carrot hummus, or the vegetarian Halloumi Eggplant Wrap (EGP 90).

Photo credit: Dina Hosny

“We’re currently working on adding more innovative menu items that will highlight the ‘shawarma with a twist’ concept,” Hosny explains.

In addition to Laffa, El Shishiny for Projects and Development is also managing two other food trucks in the North Coast: Wrap a Crepe and The Pizza Truck.

Photo credit: Dina Hosny

After the summer season ends, Laffa will make its way to Cairo to continue offering its contemporary culinary creations all year round.

Subscribe to the Egyptian Streets’ weekly newsletter! Catch up on the latest news, arts & culture headlines, exclusive features and more stories that matter, delivered straight to your inbox by clicking here.

Egyptian Documentary 'Lift Like a Girl' Now Available on Netflix
Remembering Iconic Athletes in Egypt's Olympics History

Subscribe to our newsletter


A writer and editor based in Cairo, Mona is passionate about providing people with a platform to share their stories. Her interests include cultural issues, mental health, environmental sustainability, and animal welfare. She holds a Bachelor’s degree in Multimedia Journalism from the American University in Cairo.

More in Buzz

These 4 Laws in Egypt Must Change: Activists

Shereif Barakat26 September 2022

Egypt Sets Sights on Hosting 2036 Olympics

Shereif Barakat25 September 2022

Never Show Up Emtpy-Handed: What To Bring to an Egyptian Dinner Party

Amina Zaineldine25 September 2022

Good vs. Evil: Are There Two North Coasts in Egypt?

Amina Zaineldine24 September 2022

Egypt’s Bernie Madoff: The Story of Ahmed Al-Rayan

Shereif Barakat22 September 2022

Egypt Reawakens Curiosity on Ancient Treasures Through New Campaigns

Egyptian Streets19 September 2022

Walkable Cairo: Where to Take Your Mental and Physical Health for a Stroll

Farah Rafik18 September 2022

How a Palestinian Poet Used the Power of Rhetoric to Center the Palestinian Narrative

Mirna Abdulaal17 September 2022