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Self-Love Through the Ritual of Dress: Meet Egypt’s Fashion Psychologist

March 12, 2022

“I realized one day while I was getting dressed that I didn’t recognise the girl in the mirror at all. I looked very different, and it’s very scary for you to look at someone that you know really well and not know who that person is,” Yasmina Nessim, fashion psychologist and founder of Pstyled, says.  There are many layers to self-love that often go unnoticed, and realizing what it means to live in the rawness of who we are and in the fullness of our full potential is affected by standards and expectations imposed by the fashion industry.  The fashion industry’s standards of beauty contribute to the societal pressure that distorts women’s perception of self- worth and body image, as a survey conducted by skincare tool brand, Foreo, revealed that 61 percent of women suffer from ‘compare and despair’ syndrome, which means that they regularly compare their appearance to others. But this is slowly starting to change. The fashion and beauty industry today has become more involved in mental health awareness. The rise of body positivity campaigns has helped more people to support brands that embrace and accept themselves, and…


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